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Social media use research remains dominated by self-report measures, despite concerns they may not accurately reflect objective social media use. The association between commonly employed self-report measures and objective social ...
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Social media use research remains dominated by self-report measures, despite concerns they may not accurately reflect objective social media use. The association between commonly employed self-report measures and objective social media use remains unclear. The aim of this study was to determine the degree of association between an objective and commonly employed subjective measures of social media use. The study specifically examined a single-estimate self-report measure, a problematic social media use scale, and objective use derived from smartphone data, in a sample of 209 individuals. The findings showed a very weak non-significant relationship between the objective measure and the single-estimate measure, (r = -.04, p = .58, BF10 = 0.18), and a weak significant relationship between the objective measure and the problematic social media use scale (r = .19, p = .01, BF10 = 3.04). These findings converge with other recent research to suggest there is very little shared variance between subjective estimates of social media use and objective use. This highlights the possibility that subjective social media use may be largely unrelated to objective use, which has implications for ensuring the rigor of future research and raising potential concerns regarding the veracity of previous research.
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The use of social media for business purposes has been growing exponentially due to its great potential as an effective marketing tool. Nonetheless, studies which assess how effective social media can be as a persuasive technology...
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The use of social media for business purposes has been growing exponentially due to its great potential as an effective marketing tool. Nonetheless, studies which assess how effective social media can be as a persuasive technology are limited, especially in the context of developing countries. Therefore, this study attempts to evaluate the perceived impact of social media as a persuasive technology for businesses in Malaysia. To accomplish this, a questionnaire survey was conducted with 1,196 social media users. Geographical clustering sampling was used, together with simple random sampling to select participants for the survey, which was based in five regions in Malaysia. The outcome of the survey shows that social media can have a significant impact on business and that the majority of social media users perceive that social media content can indeed persuade people to purchase products or services offered. Furthermore, it was found that social media content can also significantly influence purchasing decisions.
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The spread and use of social networks provide a rich data source that can be used to answer a wide range of research questions from various disciplines. However, the nature of social media data poses a challenge to the analysis. T...
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The spread and use of social networks provide a rich data source that can be used to answer a wide range of research questions from various disciplines. However, the nature of social media data poses a challenge to the analysis. The aim of this study is to provide an in-depth overview of the research that analyzes social media data since 2017. An extensive literature review based on 94 papers led to the findings that clear definitions are neither established nor commonly applied. Predominant research domains include marketing, hospitality and tourism, disaster management, and disruptive technology. The majority of analyzed social media data are taken from Twitter. Sentiment and content analysis are the current prevailing methods. Half of the studies include practical implications. Based on the literature review, clear definitions are provided, and future avenues for high-quality research are suggested.
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Managers today face many challenges when using social media in their marketing strategies. Drawing from social media literature, this study introduces a new framework to assist managers in developing and using social media as a ma...
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Managers today face many challenges when using social media in their marketing strategies. Drawing from social media literature, this study introduces a new framework to assist managers in developing and using social media as a marketing tool. This framework has four dimensions related to the actions managers perform when implementing and engaging with social media: messaging/projecting, monitoring, assessing, and responding. Each dimension of the framework may be applied differently based on the firm's strategic direction or focus. The framework provides an opportunity for a firm to examine the entire scope of social media marketing from a broad strategic perspective as well as a more tactical perspective. Propositions formulated by the authors suggest how organizations with different strategic characteristics may manage social media differently. The study provides an understanding for managers of the variety of issues related to the specific aspects of maintaining a firm's online presence based on a firm's scope, culture, structure, and governance.
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Social media has a huge impact on companies. One core challenge is the management of a social media climate, that is, employees' perceptions of an organisation's values, norms, beliefs, and attitudes regarding social media. Yet, n...
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Social media has a huge impact on companies. One core challenge is the management of a social media climate, that is, employees' perceptions of an organisation's values, norms, beliefs, and attitudes regarding social media. Yet, not much is known how social media climate is conceptualised, how it can be measured, and how an organisation's culture and social media climate relate. A core contribution of this paper is a measurement scale that can be used in academic research and as an audit tool for managers.
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Purpose The purpose of this study is to investigate the contribution of social media teams to firm social media performance. Although social media teams are tasked with planning, executing and optimizing the social media marketing...
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Purpose The purpose of this study is to investigate the contribution of social media teams to firm social media performance. Although social media teams are tasked with planning, executing and optimizing the social media marketing effort of firms, little systematic research has examined their roles. Drawing on social cognitive theory, the present study develops collective social media efficacy as a key mechanism to explain the contribution of social media teams to firm social media performance. Design/methodology/approach The study tested a conceptual framework in which social media team members' previous experience, short-term training and online resources use contribute to collective social media efficacy. In turn, collective social media efficacy is hypothesized to enhance firm social media performance. The study employed primary data and PROCESS macro to test its proposed hypotheses. Findings The findings revealed that previous social media experience, short-term training and online resources use contributed to firm social media performance by enabling social media teams to build strong collective social media efficacy. Originality/value The findings offer novel insights into how firms can optimize their social media marketing effort by systematically managing their social media teams. The findings add to the nascent literature on the organizational influences of social media performance.
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Social media have transformed the Web into an interactive sharing platform where users upload data and media, comment on, and share this content within their social circles. Each content item is associated with an abundance of met...
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Social media have transformed the Web into an interactive sharing platform where users upload data and media, comment on, and share this content within their social circles. Each content item is associated with an abundance of metadata and related information such as location, tags, comments, favorites and mood indicators, access logs, and so on. At the same time, all this information is implicitly or explicitly interconnected based on various properties such as social links among users, groups, communities, and sharing patterns. These properties transform social media into data sources of an extremely dynamic nature that reflect topics of interests, events, and the evolution of community opinion and focus. Social media processing offers a unique opportunity to structure and extract information and to benefit multiple areas ranging from computer vision to psychology and marketing. The objective of this special section is to provide an overview of the current research in emerging topics related to applications where social media can act as sensors of real-life phenomena and case studies that reveal valuable insights usually not possible with existing, limited, controlled, and laboratory-based datasets.
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There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field...
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There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field. The present study, therefore, aimed to test the reliability and validity of a short and easy to administer Social Media Disorder (SMD) Scale that contains a clear diagnostic cutoff point to distinguish between disordered (i.e. addicted) and high-engaging non-disordered social media users.
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Social media and new media are becoming increasingly important in the lives of preteens and teens. This article reviews what is currently known about positive and negative effects of social media, social networking, and internet u...
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Social media and new media are becoming increasingly important in the lives of preteens and teens. This article reviews what is currently known about positive and negative effects of social media, social networking, and internet use and what safety measures should be considered.
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Reflecting on a feasibility study into archiving social media, this article traces how "events" are defined in various domains and contexts, and employs case studies to analyze key relationships between hashtags and events to prov...
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Reflecting on a feasibility study into archiving social media, this article traces how "events" are defined in various domains and contexts, and employs case studies to analyze key relationships between hashtags and events to provide a critical analysis of how archival events can be constructed out of social events. It provides an overview of the archival and curatorial considerations involved in defining and preserving a social media event, and outlines the technologies developed for the process of collecting, annotating, and preserving social media events. Overall, the article endeavors to reveal how pragmatic considerations, computational approaches and curatorial perspectives shape digital archives and historical narratives.
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